During my time at the University of Minnesota, acting as the Media Planner for a collaborative project with the Minnesota Timberwolves. Tasked with solving real-world business challenges for the franchise, my team and I spent a semester diving into the business challenge. Using insights from quantitative and qualitative research to uncover a clear, actionable message. My role focused on the strategic side of the house: conducting competitor audits and ensuring our creative vision stayed within budget and brand tone while maximizing reach. The experience culminated in a professional pitch to the Timberwolves' upper-level corporate team, defending our strategy in a corporate environment.