Social Media Influencer
Podcast Creative Brief

STEP 1

STEP 2

STEP 3

STEP 4

Research and select a monthly/daily observance to create a mini-campaign for a brand.

National Observance Duration: October

Description: Life can often feel overwhelming and messy. Each week, we will explore small tidying tips to start and continue your personal organization journey.

Pick a National Observance
National Stamp Month

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Four Social Media Posts

After completing our own concepts, we were each assigned another student’s campaigns to bring to life through simple yet easy to follow visuals that could later be used as a reference for the campaign. This allowed us to practice both content creation and collaboration by interpreting someone else’s creative vision.

I was assigned a brief focused on National HR Professionals Day (September 26), featuring influencer Corporate Natalie and the hiring software brand Greenhouse. Using my peer’s concept and copy, I brought the campaign to life by designing four storyboard-style spec posts—two from the perspective of the influencer and two from the brand. The posts followed the AIDA framework (Awareness, Interest, Desire, Action) and were designed to reflect the influencer and Greenhouse's tone, messaging, and audience expectations.

POST 1

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POST 2

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about my
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For my Digital Content class at the University of Minnesota, I created a creative brief in Adobe Express that paired FedEx with National Stamp Month in October. The brief outlined four social media post concepts—two for FedEx’s official accounts and two for an influencer to post. While we didn’t create the final posts, the brief provided detailed direction on the observance, brand alignment, influencer partnership, and specific editing notes for designers.

Social Media Influencer
Podcast Creative Brief

STEP 1

STEP 2

STEP 3

STEP 4

Pick a Brand

Pick a National Observance
National Stamp Month

Make a Creative Brief

Four Social Media Posts

POST 1

POST 2

click spinning icons to see full resolution

click to
read
about my
processes

Social Media Influencer Podcast Creative Brief

STEP 1

STEP 2

STEP 3

STEP 4

Pick a National Observance National Stamp Month

click spinning icons to see full resolution

click to read about my processes

Social Media Influencer
Podcast Creative Brief

Pick a National Observance
National Stamp Month

click to
read
about my
processes